Afrinvest has quietly but deliberately turned a major corner in its digital strategy, rebranding its investment platform, Optimus by Afrinvest, as PlutusNeo by Afrinvest—a move that signals a broader ambition to reshape how everyday Nigerians access and build wealth.
Launched in 2022, Optimus was designed as a simple, secure gateway into Afrinvest-managed investment products, bringing decades of institutional investment expertise into a digital format. In just a few years, it became a trusted platform for Nigerians seeking professionally managed investment options without the traditional barriers of scale or complexity.
The shift to PlutusNeo, however, is more than a name change. It reflects the platform’s evolution from a digital investment product into what Afrinvest describes as a future-facing wealth ecosystem, one that will eventually integrate investing, payments, and lending under a single digital experience.
How Lagos Can Generate N1trn a Year From Property Tax – Oyedele
According to Afrinvest, the rebrand aligns the platform with wider digital initiatives across the group, positioning PlutusNeo as a central pillar of its long-term technology and financial inclusion strategy. Despite the new identity, the fundamentals remain intact: the platform’s governance structure, security standards, ownership, and regulatory oversight are unchanged.
Speaking on the transition, Managing Director of PlutusNeo by Afrinvest, Ayodeji Ebo, said the rebrand was about scale and sustainability.
“Optimus represented an important phase in our digital investment journey,” Ebo said. “PlutusNeo builds on that progress, evolving the platform into one designed to support long-term wealth creation for a broader audience. It also reflects our vision to develop a more connected digital ecosystem over time.”
PlutusNeo allows users to save and invest across multiple asset classes from a single interface. Offerings include naira and dollar-denominated mutual funds, high-yield investment products, and access to United States equities—each backed by Afrinvest’s disciplined investment processes and long-standing presence in Nigeria’s capital markets.
The platform is also being positioned for expansion beyond investing. Afrinvest plans to introduce complementary services such as payments and lending, creating what it describes as a more holistic financial journey for users, from saving and investing to transacting and borrowing.
Group Managing Director of Afrinvest, Ike Chioke, said the platform reflects the firm’s three-decade investment philosophy, now translated into digital form.
“For over 30 years, Afrinvest has operated through multiple market cycles, and that experience shapes how we approach investing,” Chioke said. “We understand the importance of discipline and long-term thinking in wealth creation. PlutusNeo extends this approach to a wider audience, allowing more people to participate meaningfully in building wealth, regardless of income level or status.”
APC to FUbara: Wike Remains the Political Gatekeeper in Rivers, “Pass Through Him” to win
For existing users, the transition is seamless. Accounts, login details, investment portfolios, transaction histories, and platform features remain exactly as they were, with no action required from users beyond noticing the new name.
With PlutusNeo, Afrinvest is betting that the future of wealth creation in Nigeria will be digital, integrated, and accessible—while still anchored on trust, regulation, and long-term thinking.
