If you blinked, you might have missed it. Q1 2025 flew by like a TikTok reel, but thankfully, it didn’t go without dropping some major hints about where Nigerian advertising is heading. Even with the economy doing its usual back-and-forth, and shifting consumer moods, the ad industry in Nigeria is proving to be one of … Continue reading NIGERIAN ADVERTISING TRENDS IN Q1 2025 AND 5 THINGS SMART BRANDS SHOULD PREPARE FOR NEXT – YEMI LANA