MILO Nigeria has launched a nationwide consumer promotion that will reward more than two million Nigerians with cash prizes, airtime and six brand new vehicles in appreciation of their loyalty to the brand.
The MILO Text & Win Promotion, which runs from July to September 2026, gives consumers the opportunity to win instant rewards as well as participate in bi weekly draws, with five winners emerging during the campaign. One lucky consumer will also drive home the grand prize, a brand new family SUV.
To participate, consumers are required to purchase a promotional 20g MILO sachet, reveal the unique code inside the pack and either dial *80114# or scan the QR code on the back of the sachet for a chance to win.
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Speaking at the launch, Category Lead for MILO at Nestlé Nigeria, Gilbert Tweneboah Koduah, said the promotion was designed to celebrate the enduring relationship between the brand and millions of Nigerian families.
“The trust and loyalty of Nigerian families have been at the heart of MILO’s journey in Nigeria for generations. Over the years, MILO has become part of the everyday lives of millions of households, building a relationship that extends beyond the product itself.
“Through the MILO Text & Win Promotion, we are celebrating that enduring connection and expressing our sincere appreciation to the millions of consumers who continue to choose MILO every day,” he said.
Commercial Director of Nestlé Nigeria, Boladale Odunlami, said the promotion is also expected to stimulate growth across the company’s distributor and retail network.
She added that Nestlé has made adequate arrangements to ensure promotional sachets are available nationwide so consumers across the country have equal access to participate.
To reinforce transparency, the Federal Competition and Consumer Protection Commission said it would provide regulatory oversight throughout the promotion.
Speaking at the launch, the Zonal Coordinator of the FCCPC South West Zonal Office, Dr Olubunmi Otti, encouraged Nigerians to participate with confidence, assuring consumers that the Commission would monitor the campaign to ensure it is conducted fairly and in line with regulatory requirements.
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She also assured participants that the FCCPC would ensure winners receive all prizes promised under the promotion.
The event featured the unveiling of the promotional MILO sachets and a showcase of the six grand prize vehicles. Representatives of Elizade Motors also took guests through the features of the vehicles that will be presented to the eventual winners.
Beyond the promotion, MILO said it remains committed to youth development and community impact through initiatives such as the MILO School Basketball Championship, MILO Building Champions and the MILO Elevate Recycling Initiative, programmes aimed at promoting sports development, healthy living and environmental sustainability across Nigeria.
