Africa’s biggest reality television show, Big Brother Naija, is set to return for its highly anticipated Season 11 on Sunday, July 26, 2026, with a record-breaking N160 million grand prize awaiting the winner.
The new season will premiere at 7 p.m. on Africa Magic Showcase and Africa Magic Family, while the 24-hour live channel will be available on DStv Channel 198 and GOtv Channel 49. Fans can also stream every moment live via DStv Stream and GOtv Stream.
Speaking during a media briefing on Wednesday, organisers announced that this year’s winner will receive the largest prize in the show’s history—a package worth N160 million, comprising N100 million in cash and a brand-new SUV.
The increased prize raises the stakes for what promises to be another thrilling season packed with drama, strategy and entertainment.
Executive Head of Content and Channels, West Africa, MultiChoice, Atinuke Babatunde, said Season 11 would build on the legacy of the reality show, which has become one of Africa’s biggest entertainment brands.
“Big Brother Naija has consistently redefined entertainment in Africa by bringing together authentic storytelling, compelling personalities and moments that resonate with millions of viewers. Season 11 builds on that legacy with even bigger stakes, fresh twists and an exciting mix of housemates that will keep audiences engaged from premiere night through to the finale,” she said.
This season also welcomes betPawa as the headline sponsor, joining long-time partners Guinness and Minimie.
Commenting on the partnership, Borah Omary Ndanyungu, Head of Local Marketing and CSR at betPawa, said the company was excited to associate with one of Africa’s most celebrated entertainment platforms.
“At betPawa, we believe in creating unforgettable experiences that bring people together through the things they are passionate about. Big Brother Naija is one of Africa’s most celebrated entertainment properties, and we are proud to come on board as Headline Sponsor for Season 11,” he said.
Since its return in 2017, Big Brother Naija has grown beyond a reality television programme into a cultural phenomenon, producing household names, creating thousands of jobs across Nigeria’s creative industry and shaping pop culture across Africa.
Fan-favourite host Ebuka Obi-Uchendu will return to anchor the show, with viewers expecting fresh twists, intense tasks, strategic gameplay, entertaining challenges and the unpredictable moments that have made the franchise one of the continent’s most-watched television programmes.
Viewers will also be able to vote for their favourite housemates through the MyDStv and MyGOtv self-service apps, with eligible subscribers enjoying additional voting benefits based on their subscription packages.
With the biggest prize in its history, new housemates and fresh twists, BBNaija Season 11 is expected to once again dominate conversations across television and social media when it premieres on July 26.
