NESCAFÉ has rewarded more than 41,000 consumers across Nigeria through its NESCAFÉ Next Level Promo, a nationwide campaign aimed at appreciating customer loyalty while supporting young entrepreneurs with business grants, professional tools and skills development opportunities.
The promotion, which ran from April to June 2026, attracted over 240,000 entries from consumers who purchased promotional sachets of NESCAFÉ Original 3 in 1, uncovered unique codes and entered for a chance to win airtime, cash prizes and business support.
At the grand finale, four winners from different parts of the country emerged as recipients of entrepreneurial grants and professional equipment tailored to their businesses.
The grand winners are Yusuf Najimdeen (Plateau State), Jennifer Sunday (Kaduna State), Nwojiji Chukwu Emeka (Ebonyi State) and Ani Ikechukwu Olalanya (Lagos State).
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Beyond receiving business grants, the winners were equipped with professional tools relevant to their chosen fields, including software development, makeup artistry, photography and fashion design. They also participated in specialised masterclasses aimed at strengthening their entrepreneurial skills and supporting business growth.
Speaking on the initiative, the Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseni, said the campaign reflects the company’s commitment to creating value beyond its products.
“At Nestlé, our purpose is to enhance the quality of life for everyone, today and for generations to come. While we deliver on this purpose through the nutritious, high quality products we provide, we also strive to create meaningful value for our consumers and the communities we serve.
“The NESCAFÉ Next Level Promo is one of the ways we express this commitment, rewarding the loyalty and trust of our consumers while supporting their aspirations with opportunities that can make a lasting difference,” he said.
Also speaking, Jean Pierre Duplan, Category Lead, Coffee, Nestlé Nigeria, said the promotion was designed to help consumers move closer to achieving their dreams.
“At NESCAFÉ, we understand that behind every cup is someone pursuing a goal, building a business or working towards a better future.
“The NESCAFÉ Next Level Promo was designed to reward the loyalty of our consumers while providing meaningful support that empowers them to take the next step in their entrepreneurial journey. It reflects our belief that when ambition is supported with the right opportunities, great things can happen,” he said.
One of the grand prize winners, Jennifer Sunday from Kaduna State, described the experience as life changing.
“When I bought a sachet of NESCAFÉ, I never imagined it would change my life. Today, I have received a business grant, a professional makeup kit and the opportunity to learn from industry experts through a masterclass.
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“This experience has given me hope and renewed my confidence to keep building my business. I sincerely thank NESCAFÉ for this incredible opportunity,” she said.
As part of the grand finale, the winners also toured Nestlé Nigeria’s Agbara Factory, where they witnessed the production process and quality standards behind the NESCAFÉ brand.
According to the company, the promotion forms part of NESCAFÉ’s broader youth empowerment strategy, complementing initiatives such as My Own Business (MYOWBU), which equips young Nigerians with entrepreneurial skills, mentorship and opportunities to build sustainable businesses.
With more than 41,000 winners and thousands of aspiring entrepreneurs inspired across the country, the NESCAFÉ Next Level Promo reinforces the brand’s commitment to empowering young Nigerians while rewarding the loyalty of its consumers.
